If your inboxes look anything like mine, this whole week they’ve been filled with adverts for Black Friday sales, some of which may have already started today or earlier this week. Your Instagram, Facebook, and blogs may be full of ads, too. It’s easy to get overwhelmed and overspend — but don’t worry, I’m here to help!
Now, I’m not here to tell you that you can’t shop this weekend, or that you shouldn’t. If you’ve been looking forward to these sales, then go forth and shop without guilt.
But if you weren’t specifically planning to shop and you’re not sure if you should, let’s think this through.
Should You Shop on Black Friday?
There’s no denying that you can get a lot of good deals on Black Friday, Small Business Saturday, and Cyber Monday. Most if not all of your favorite makeup brands will be having sales, some with pretty steep discounts.
Before you shop, ask yourself… What do I really need or want? What items have you had your eye on? What items will genuinely make good gifts for someone?
Don’t fall into the trap of buying something just because it’s on sale.
It might be best to set yourself a budget, either say you can only buy one thing, or you can only spend X dollars on Black Friday purchases for yourself.
My Biggest Frustration
My annoyance with Black Friday, besides how it floods all my social media and email, is that so often I end up buying things for myself that I don’t need. I don’t buy presents, I don’t buy things I’ve been waiting to purchase, I buy random makeup.
Brands really play up the FOMO with “door busters” and “biggest sale of the year” and all sorts of things to make you feel like you NEED to buy now.
If you need some encouragement to ignore the Black Friday advertisements, check out this hilarious video of Kimberly Clark analyzing the marketing materials for Sephora’s recent VIB sale. I think the more you understand the tricks that marketers use, the easier it is to make an informed purchasing decision.